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After graduating from the
Pasadena Playhouse in Pasadena, California with a Bachelor-of-Theater-Arts degree, Charles
Laquidara tried many different lines of work while he sought acting roles in Hollywood.
One of those jobs was as an announcer at KPPC-FM, a Classical music radio station that was
located in the basement of the Pasadena Presbyterian church.
When KPPC switched formats and became one of the
pioneers of "underground rock," Laquidara was assigned to work the overnight
shift, where he gained attention as an innovator who deftly combined Rock and Roll with
other types of music -- including Classical. It was a dubious notoriety of sorts:
"He's that wacky actor who doesn't know that much about Rock or Classical music, but
he mixes them pretty well!"
In 1969, as free-form 'Underground' radio evolved
into
'Progressive
Rock' radio, Laquidara was hired at WBCN in Boston to replace disc-jockey Peter Wolf, who
was leaving to devote more time to his new group, the J. Geils Band. For the next three
years, Charles worked several different shifts at 'BCN; and in 1972 he took over the
morning-drive slot with a show that he called 'The Big Mattress.' It was there -- with the
exception of a short sabbatical from 1976 to 1978 -- that Charles remained until early
1996.
Long before Laquidara had begun doing
morning-drive radio, FM stations had a history of faring poorly in the daylight hours.
Since FM Rock's largest audience usually tuned in after 6:00 p.m., the most popular
Progressive-Rock jocks were traditionally scheduled to work night-time shifts. But
Charles' zany antics, his irreverent politics, and his outlandish spoofing of AM radio
changed that.
Within two years, WBCN's morning ratings had
improved to the point where they surpassed all the night-time radio shows
in Boston. The audience demographic
also expanded -- from a small percentage of the male 18 to 24 year-old audience, to large
shares of the 18 to 34's, both male and female. Other FM stations, realizing the profit
potential, soon followed suit and began putting their strongest air-personalities into the
morning-drive slot.
By 1980, FM radio had become not only the major
source of Rock and Roll music, but it had also proved to be a lucrative outlet in which to
do business in the future. Charles' 'Big Mattress Show' had become an institution in
Boston radio; and thousands of listeners tuned in each morning from 5:30 to 10:00 to get
their fix of rock and roll, alternative news, surprise wake-up calls, weather, traffic,
and an ever-growing cast of characters that varied from the outrageous clone, 'Duane
IngallsGlasscock', to 'Karlos', the computer that thought it was human. There were the
spaced-out ramblings of Canada's 'Captain Squid', and the boisterous posturing of 'Tank',
(the big, opinionated, guy-next-to-you-at-the-sports-bar character); Darryl Martinie, (the
Cosmic Muffin) the show's resident astrologer; and 'Buck', the goof ball who couldn't tell
whether the two fingers you were holding up meant "2" or "11"
(hellooo!?). And there was 'Norman', who gurgled cryptic anecdotes from somewhere
underwater. This was totally off-the-wall entertainment, unparalleled in the Northeast --
and WBCN ruled the airwaves of New England for almost three decades.
On April 1,1996, 'The Big Mattress' shifted to
the 24th floor of the Prudential Building, at Boston's only Classic-Rockstation, 100.7
WZLX.
There, Charles and the entire morning-show crew
continued to rule the airwaves, achieving the #1 ratings slot among men 25 to 54 in their
first three months on the air.
"The Charles Laquidara Radio Hour (weekday mornings 5:30 to 9:00) was a show that gave me the chance to say the things I wanted to say -- mostly through the music I played and through the original comedy skits we wrote and produced -- we provided lots of information listeners needed to survive through the day. Most importantly, it was back to basics: more songs in a three-and-a-half-hour period each morning than any other radio station in New England! In fact, WZLX was the only Boston station that rocked in the morning. I think it was as close to "radio the way it used to be" as you could have gotten with commercial radio in the 90's."
On August 4th, 2000, Charles did his last radio show in Boston. Off to be with his family in Maui, Charles said goodbye to
the ZLX audience on that Friday morning with a 4 1/2 hour
no commercials, no-holds barred,
"free-form" radio show which was touted by local media critics as "one of the finest radio shows Boston (and maybe the U.S.) has heard in the last ten
years - or will ever likely hear again...".
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